Copyright Oranje Media & Marketing 2019
Conjoint analysis. NPS. Stratification.
It's official, research is a whole new language. We need to know who buys our products and why. We need to know what they think. We need to know what media they consume.
But how much should we know about chi square tests?
We believe they should be the preserve of people with DipMRS after their name. Luckily, we have one of those who also speaks English. Suzanne has half a lifetime of expertise in product, market and media research, planning, co-ordinating and reporting research projects. Most importantly though, with a marketing rather than pure research background, we can also apply the learning to the real world.
Just as advertising isn't about pictures, so research isn't just about numbers. It's all about results.